Thinking About Expanding Your Brand Into Europe? Many American brands assume they can simply copy their US marketing strategy and launch it in Europe. Unfortunately, that's where many businesses run into trouble. Europe offers access to more than 740 million consumers and some of the world's strongest economies. However, European consumers often think, shop, and respond to marketing differently than American consumers. Understanding these differences can dramatically improve

The Hidden Growth Opportunity Most American Brands Miss Many US brands spend years fighting for attention in an increasingly crowded domestic market. Advertising costs continue to rise. Competition grows every day. Customer acquisition becomes more expensive. Margins get squeezed. Meanwhile, across the Atlantic, a market of over 740 million consumers is waiting. Europe represents one of the world's largest consumer markets, yet thousands of American brands never seriously con